About
Passionately crafting intentional, compliant, and delightful user experiences with integrity and humility.
Who I am
I'm a Christ-follower, born in Canada, raised in Central New York, now living in the great state of Texas.
I love Jesus, who rescued me from the depths of my sin and is the reason I live. I think my family is pretty awesome and I take my role and responsibility as a husband and father seriously. My perspective on life was forever changed after my daughter Emma Grace died from cancer in 2017.
Everyone has a story; I have learned not to assume I understand why people act they way they do. Instead, I try and treat everyone with loving kindness and empathize with their struggles - which naturally lends itself to a deeper user focus with my work.
What I do
I have spent the past years refining and honing these skills to provide my partners and clients with stellar service and results.
User Experience Design
Perform user research (qual & quant), data analysis, map & document user journeys.
What I Use
- Pen & Paper
- Analytics
- Excel
- Miro
User Engagement Strategy
Identify user patterns and behaviors and enhance digital products to meet users where and when they are.
What I Use
- Pen & Paper
- Usercrowd
- UserTesting
Product (Web, Mobile, & TV) Design
Data-driven problem solutions via sketching, prototyping, designing, testing, and refining.
What I Use
- Pen & Paper
- iPad
- Balsamiq
- Figma
Front-End Prototyping
HTML & CSS expertise from years of experience to build interactive prototypes when necessary.
What I Use
- Browsers
- VS Code
- HTML & CSS
User Advocacy
Test designs and products to ensure alignment with business and user goals while prioritizing accessibility.
What I Use
- Section 508
- WCAG
- WAI-ARIA
- A11y
Education
I graduated from Rochester Institute of Technology in 2011 with a Bachelor's Degree in Information Technology and a minor in Psychology. It was during my college career that I was first introduced to programming.
Struggling through the finer concepts of C++ and Java, the web languages of HTML, CSS, Javascript, and PHP gloriously arrived on the scene, prompting a deep dive into the web resources on W3C Schools and a desire to dissect and replicate every interestingly designed website I saw.
After a myriad of HCI and psychology college courses, I began to fall in love with the user experience mindset. Statements like, “Don't make me think” resonated within me and became my anthem as I began my journey into the work force.
Work Experience
Over the past years, I have had the privilege to work for and partner with startups, small and medium-size businesses, nonprofit organizations, web3 passionates, and global enterprises in launching, enhancing, designing, and building their digital products.
If you would like to collaborate on a project or just shoot the breeze, you can contact me below.
Contact meWhat I do not do
I have worked long enough to understand that I cannot do everything, nor would it serve you well. Though I have experience in many digital services, I only focus on items about which I am truly passionate. I refer out the following services to trusted partners:
- Back-end Web Development
- SEO
- Marketing
- Branding
- Logo Design